TABLE OF CONTENTS CHAPTER I – INTRODUCTION; OBJECTIVE OF THE STUDY; RESEARCH PROBLEM; HYPOTHESES; RESEARCH QUESTIONS; RESEARCH METHODOLOGY; SCOPE AND LIMITATIONS; CITATION; ORGANIZATIONAL OVERVIEW; CHAPTER II – CONCEPT OF ACQUIRED DISTINCTIVENESS; (A) MEANING OF THE TERM ‘DISTICTIVENESS’ IN TRADEMARK LAW; (B) TRADE DRESS; (C) SO HIGHLY DESCRIPTIVE MARKS; (D) ACQUIRED DISTINCTIVENESS OF NON-INHERENTLY DISTINCT MARKS; CHAPTER III – CONDITIONS REQUIRED FOR ACQUIRED DISTINCTIVENESS; (A) INDIA; (B) UNITED STATES OF AMERICA; (C) EUROPEAN UNION; (D) UNITED KINGDOM; CHAPTER IV – SECONDARY MEANING; (A) SECONDARY MEANING OF TRADEMARKS; (B) ACQUISITION OF SECONDARY MEANING BY NON-INHERENTLY DISTINCT MARK; CHAPTER V – CONCLUSION; BIBLIOGRAPHY; LIST OF STATUTES; LIST OF ARTICLES; LIST OF CASES; LIST OF WEBSITES.