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The tipping point : How little things can make a big difference

By: Contributor(s):
Publication details: London Abacus Books 2000Description: 279pISBN:
  • 978034911446
  • 9780316346627
Subject(s): DDC classification:
  • 302.21 GLA GLA
Contents:
Contents I N T R O D U C T I O N 3 ONE The T H R E E Rules Of Epidemics 15; TWO; The Law Of The Few: C O N N E C T O R S , Mavens, And Salesmen 30; THREE; The S T I C K I N E S S Factor: Sesame Street, Blue's Clues, And The E D U C A T I O N A L Virus 89; Downloaded From Www.Lifebooks4all.Blogspot.Com VIII T H F T I P P I N G P O I NT FOUR; The Power Of C O N T E XT; ( P A R T One): Bernie Goetz And The Rise And Fall Of New York City Crime 133; FIVE; The Power Of Context; ( P A R T Two): The Magic Number One H U N D R E D And Fifty 169; SIX; Case Study: Rumors, S N E A K E R S , And The Power Of T R A N S L A T I O N 193; SEVEN; Case Study: Suicide, Smoking, And The Search For The U N S T I C K Y C I G A R E T T E 216; EIGHT; C O N C L U S I O N : Focus, Test, And Believe 253; E N D N O T E S 260; A C K N O W L E D G M E N T S 271 Index
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Contents
I N T R O D U C T I O N 3
ONE
The T H R E E Rules Of Epidemics 15;
TWO;
The Law Of The Few:
C O N N E C T O R S , Mavens, And Salesmen 30;
THREE;
The S T I C K I N E S S Factor:
Sesame Street, Blue's Clues,
And The E D U C A T I O N A L Virus 89;
Downloaded From Www.Lifebooks4all.Blogspot.Com
VIII T H F T I P P I N G P O I NT
FOUR;
The Power Of C O N T E XT;
( P A R T One): Bernie Goetz And The Rise And
Fall Of New York City Crime 133;
FIVE;
The Power Of Context;
( P A R T Two): The Magic Number
One H U N D R E D And Fifty 169;
SIX;
Case Study: Rumors, S N E A K E R S , And The Power Of T R A N S L A T I O N 193;
SEVEN;
Case Study: Suicide, Smoking, And The Search For
The U N S T I C K Y C I G A R E T T E 216;
EIGHT;
C O N C L U S I O N :
Focus, Test, And Believe 253;
E N D N O T E S 260;
A C K N O W L E D G M E N T S 271
Index