Library Catalogue
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Organised retailing and consumer Behaviour
Publication details: New Delhi Global Research Publications 2011Description: 388p ixISBN:- 9788189630232
- 343.071 JOH
Contents:
Summary: This book is an ideal study resource for management students and researchers in the field of retailing and consumer behaviour as well as professionals and business persons It starts with the definition of retailing which is dealt comprehensively from various perspectives This book discusses the theories concepts and practices in the field of retailing in the Global and Indian cultural setting It provides incisive insights and in depth analysis of retail shopping behaviour in Indian context It also present a study on the consumers shopping behaviour in an organised retail outlet This book also contains a section devoted to organised retailing in India its evolution and its growth over the past few years
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
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. | Consumer Law Section | 343.071 JOH (Browse shelf(Opens below)) | Available | 27596 |
Summary: This book is an ideal study resource for management students and researchers in the field of retailing and consumer behaviour as well as professionals and business persons It starts with the definition of retailing which is dealt comprehensively from various perspectives This book discusses the theories concepts and practices in the field of retailing in the Global and Indian cultural setting It provides incisive insights and in depth analysis of retail shopping behaviour in Indian context It also present a study on the consumers shopping behaviour in an organised retail outlet This book also contains a section devoted to organised retailing in India its evolution and its growth over the past few years