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The 21st century consumers : A behavioural perspectives
Publication details: New Delhi Global Vision Publishing House 2011Description: 339p xixISBN:- 9788182204133
- 343.071000Â BAB
Contents:
Summary:
This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
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. | Consumer Law Section | 343.071 BAB (Browse shelf(Opens below)) | Available | 29137 |
Browsing . shelves,Shelving location: Consumer Law Section Close shelf browser (Hides shelf browser)
Summary:
This book is compilation of research papers of wide coverage relating to Consumer learning, perception, motivation, personality, self concept, decision making, innovation, consumer involvement & implications of concepts in real life & business scenarios. The objectives of compiling these articles are to provide facts and knowledge about the spectrum of consumer behaviour and decision making to the readers. The reader should be able to understand the current trends and functionalities of consumer behaviour