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Consumer education
Publication details: New Delhi Dominant Publishers & Distributors 2013Description: 188p vISBN:- 9789382007005
- 343.071000Â GAN
Contents:
Contents:
Preface;
1. Importance of consumer education;
2. Market and market forms;
3. Business cycles;
4. Marketing channels;
5. Consumer wants;
6. Consumer choice;
7. Consumer buying;
8. Buying process;
9. Consumer aids for making choice;
10. Problems faced by consumers in the market;
11. Consumer protection;
12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
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National Law School | Consumer Law Section | 343.071 GAN (Browse shelf(Opens below)) | Available | 29178 |
Browsing National Law School shelves,Shelving location: Consumer Law Section Close shelf browser (Hides shelf browser)
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| 343.071 FLE Advertising : A short introduction | 343.071 FUR Innovation in an advanced consumer society : Value driven service innovation | 343.071 GAB The unmanageable consumer | 343.071 GAN Consumer education | 343.071 GAN Consumer awareness and consumer protection | 343.071 GAN Globalisation and consumerism : Issues and challenges | 343.071 GAW The consumer protection act, 1986 |
Contents:
Preface;
1. Importance of consumer education;
2. Market and market forms;
3. Business cycles;
4. Marketing channels;
5. Consumer wants;
6. Consumer choice;
7. Consumer buying;
8. Buying process;
9. Consumer aids for making choice;
10. Problems faced by consumers in the market;
11. Consumer protection;
12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography
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