Contents;
Preface;
1 Awareness on consumer legislation and organizationPS Sumathi and R Devi;
2 Consumers awareness and perception towards electric bikesPadmasani and N Thiyagu;
3 Contribution of health care sector in protection and welfare of the peopleS Abhinaya and B Saranya;
4 Effectiveness of consumer awareness advertisements in various mediaMuthupandian B and Velmurugan PS;
5 Awareness level of rural people towards consumer protection movementM Sumathy and E Nixon Amirtharaj;
6 Awareness level among consumersS Mahima and P Mohanasundari;
7 Liberalisation of retail market and its impact on the consumersChacko Jose P;
8 Service quality of supermarket for consumer retentionC Thilakam and T Samson Joe Dhinakaran;
9 Role of media in consumer protectionBN Mallikarjuna;
10 Consumer protection act--problems and prospectsRavindra Kumar and Amit Kumar;
11 Cause and effect of OTC drugs consumption of cough syrup and cold tabletKM Devaraj and J Dineshbabu;
12 Contribution of street food vendors for consumersFebin Ismail;
13 Green consumerism enough to stomp out global warmingM Sumathy and N Vijayalakshmi;
14 Consumer disputes redressal system under the electricity act 2003C Vethirajan and V Sacharoobavathy;
15 Social responsibility of consumers in the present scenarioS Manikandan;
16 Customer satisfaction on online bankingN Manimekalai and M Sudha;
17 Consumer awareness and satisfaction on consumer disputes redressal forumR Nithya and KM Chinnadorai;
18 Consumer behaviour and the global marketM Mathari and R Parvin Banu;
19 The role of consumer dispute redressal commission in consumer grievancesSafeer Pasha M and Velmurugan PS;
20 Role of LIC towards consumers welfareA Rama and P Then Rathi;
21 Supply chain management practices on consumer health and welfareS Kanaka M Chinnadurai and M Chandrasekaran;
22 Consumer protection for good governanceR Manju Shree and Ann Mary Jose;
23 Service quality using transaction and image-based measurement scale for new private banksD Amrithavalli and M Sumathy;
24 Consumers attitude towards consumer protection welfare measuresPP Shanthy and J Mahamayi;
25 Awareness level of consumer protection actG Suganya;
26 Ethics and corporate social responsibility of Indian industries on consumer behaviourM Jayarathnam and K Deviindra;
27 Involvement of higher educational institutions in consumer protection and welfareMythili K;
28 Consumerism in bankingN Ramachandran and V Rajasekar;
29 Rural consumers problems and prospectsR Saminathan and N Rajesh;
30 Customers perception towards electronic banking channelsG Santhiyavalli and B Sandhya;
31 Customers attitude towards big bazaarG Ganesan and VT Dhanaraj;
32 Impact of new competition regime in India upon the consumer interests--the need for a relook at the consumer protection act 1986Anuja A Deshpande;
33 Rural consumerism in India--problems and prospectsRakesh Shankar R;
34 Role of media in consumer protectionS Vijayanand;
35 Adoption of mobile number portability MNPG Ganesan and HD Sadhanandan;
Index