Contents:
Foreword.
Preface.
1. Basic concepts.
2. Beta binomial purchase incidence model.
3. A Bayesian approach to purchase incidence model.
4. A new approach to purchase incidence model.
5. Consumer response to promotional schemes an analytical approach.
Bibliography.
Index.

This book is based on a comprehensive research work on consumer's buying behaviour models. The term consumer buying behaviour refers to behaviour that consumers display in searching for purchasing using evaluating and disposing of products and services that they expect will satisfy their needs. This includes pre purchase needs and attitudes together with experiences based on consumption. The external factors such as advertising promotion and retail availability do influence consumer buying behaviour. There are other factors affecting this behaviour such as packaging formulation pricing and post purchase evaluation of satisfaction. The study was necessary to undertake the demographic characteristics life styles and consumer buying behaviour. It could only be achieved by extensive research. Successful marketing strategies require support of appropriate research. A variety of consumer behaviour have been examined and measured through profiles which pass through every step of selecting the segment and consumer buying behaviour. The information about consumer perception could be obtained through survey. The obstacles in choosing a product and difficulties were brought out properly. The emotional factors influencing buying behaviour have also been studied thoroughly. It is felt that this book will prove to be successful and valuable in understanding consumer buying behaviour and will become very popular among students teachers and researchers. 96 pp. Regal Pub, New Delhi, 2009. Hardbound. Condition: As New. New.