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Advertising, society, and consumer culture
Publication details: London M E Sharpe 2010Description: 197p viiISBN:- 9780765615473
- 343.071000Â HOV
Contents:
Contents:
Advertising as an institution of consumer culture;
Evolution of American society;
Perspectives for understanding advertising ;
The behind-the-scenes power of advertising;
Crossing international borders;
Consumer protection and competition;
Doing the right thing when we don't know what "right" is;
Concluding comments on advertising and consumer culture
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
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BOOKs
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National Law School | Consumer Law Section | 343.071 HOV (Browse shelf(Opens below)) | Available | 29222 |
Browsing National Law School shelves,Shelving location: Consumer Law Section Close shelf browser (Hides shelf browser)
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| 343.071 HIL Cross border consumer contracts | 343.071 HIM Managment of consumer co-operatives | 343.071 HOV Advertising, society, and consumer culture | 343.071 HOV Advertising, society, and consumer culture | 343.071 HOW Consumer contract legislation : Understanding the new law | 343.071 HOW Consumer protection law | 343.071 HOW Handbook of research on international consumer law |
Contents:
Advertising as an institution of consumer culture;
Evolution of American society;
Perspectives for understanding advertising ;
The behind-the-scenes power of advertising;
Crossing international borders;
Consumer protection and competition;
Doing the right thing when we don't know what "right" is;
Concluding comments on advertising and consumer culture
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