Library Catalogue
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Brand meaning
Publication details: London Routledge 2008Description: 257p xiiiISBN:- 9780805864557
- 658.800000 BAT
Contents:
Table of contents
Introduction;
1. About Brands;
2. Human Motivation: How and Why We Seek Meaning;
3. Perception;
4. The Meaning of Things;
5. Brand Meaning: Definition and Directions;
6. Brand Meaning and Brand Strategy;
7. The Evolution of Brand Meaning;
8. Brand Communication;
Appendix 1;
Appendix 2
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | NAB Compactor | 658.8 BAT (Browse shelf(Opens below)) | Available | 29364 |
Table of contents
Introduction;
1. About Brands;
2. Human Motivation: How and Why We Seek Meaning;
3. Perception;
4. The Meaning of Things;
5. Brand Meaning: Definition and Directions;
6. Brand Meaning and Brand Strategy;
7. The Evolution of Brand Meaning;
8. Brand Communication;
Appendix 1;
Appendix 2