The evolutionary bases of consumption

By:

Saad Gad

Contributor(s):

Publication details: London Psyhoclogy Press 2007Description: 339p xviiISBN:

9780805851502

Subject(s):

1. Consumption Economics - Psychological Aspects2. Evolutionary Psychology - Consumers

DDC classification:

339.470000 SAA

Contents:

Table of contents Preface; Introduction; What Is Evolutionary Psychology; Consumer Research-Domain-General & Proximate-Level Theorizing; Consumption & Darwinian Modules; Advertising Content and Media Effects-Mirrors of Human Nature; Darwinian Roots of Cultural Products; Darwinian Roots of "Darkside" Consumption; Benefits of Darwinizing Consumer Research; Concluding Remarks.

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Holdings
Item type	Current library	Call number	Status	Barcode
BOOKs	National Law School	339.47 SAA (Browse shelf(Opens below))	Available	29373

Table of contents
Preface;
Introduction;
What Is Evolutionary Psychology;
Consumer Research-Domain-General & Proximate-Level Theorizing;
Consumption & Darwinian Modules;
Advertising Content and Media Effects-Mirrors of Human Nature;
Darwinian Roots of Cultural Products;
Darwinian Roots of "Darkside" Consumption;
Benefits of Darwinizing Consumer Research;
Concluding Remarks.

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The evolutionary bases of consumption

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