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The aging consumer

By: Contributor(s): Publication details: London Routledge 2010Description: 301p xviiISBN:
  • 9781848728103
Subject(s): DDC classification:
  • 343.071000 DRO
Contents:
Table of contents Preface; Part 1. What Changes with Aging? A.H. Gutchess; Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder; Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong; Socioemotional Selectivity Theory: Implications for Consumer Research; Part 2. Decision Making. E. Peters; Aging-related Changes in Decision Making. G. Burtless; Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes; New Choices; New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould; The Ageing Consumer and Intergenerational Transmission of Cherished Possessions; Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole; Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent; Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz; Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood; Age-branding. N. Charness, M. Champion, R. Yordon; Designing Products for Older Consumers: A Human Factors Perspective.
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BOOKs . Library Compactors 343.071 DRO (Browse shelf(Opens below)) Available 29376

Table of contents
Preface;
Part 1. What Changes with Aging? A.H. Gutchess;
Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder;
Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong;
Socioemotional Selectivity Theory: Implications for Consumer Research;
Part 2. Decision Making. E. Peters;
Aging-related Changes in Decision Making. G. Burtless;
Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes;
New Choices;
New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould;
The Ageing Consumer and Intergenerational Transmission of Cherished Possessions;
Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole;
Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent; Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz;
Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood;
Age-branding. N. Charness, M. Champion, R. Yordon;
Designing Products for Older Consumers: A Human Factors Perspective.