Table of contents
T.M. Lowrey, Preface: Brick & Mortar Shopping in the 21st Century: An Overview;
Part 1. Mood and Cognition Effects on Shopping Behavior. R. Kozinets, Brands in Space: New Thinking About Experiential Retail. K-Y. Wang, L.A. Peracchio, D. Luna, The Role of Thin Slice Judgments in Retail Environments. D. Allan, Music Effects on Shopping Behavior: A Review of Experimental Evidence. M.K. Hogg, E. Penz, Online vs. Offline Purchasing Strategies: A Preliminary Investigation and Conceptualization of Approach-Avoidance Conflicts in Shopping Behavior;
Part 2. New Findings in Retailing Strategy. S. Crader, J.L. Zaichkowsky, The Art of Marketing. R.L. Benedkctus, III, M.K. Brady, P.R. Darke, C.M. Voorhees, Building Trust in Multi-Channel Firms: The Interacting Effects of Physical Presence, Brand Familiarity, and Consensus Information. N.U. Saqib, R.V. Manchanda, Brand Evaluations of Co-Branded Products: The Brand Licensing Effect;
Part 3. The Influence of Social Identity Variables on Shopping Behavior. L. Tuncay, C.C. Otnes, Exploring the Link Between Masculinity and Consumption. J.D. Williams, M.O. Lwin, A-M.G. Hakstian, V.A.R. Gooding, Developing a Power-Responsibility Equilibrium Model to Assess "Brick & Mortar" Retail Discrimination: Balancing Consumer, Corporate, and Government Interests. J.A. Ruth, The Shopping Environment as Crossroads of Society: Insights From Retail Experiences in Apartheid and Post-Apartheid South Africa;
Part 4. Methodological Innovations for Studying Shopping Behavior. O.B. Buttner, G. Silberer, Assessing In-Store Consumer Cognition: The Validity and Prognostic Value of Video-Cued Thought Protocols. D. Paulson, Cartoon Sequence Stimuli: Addressing the Mystery of Consumer Decision-Making and Rationale. G. Silberer, Behavior at the POS-Classical and Newer Methods of Recording It.