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The valuation of intangible assets : An exploration of patent and trademark portfolios

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Publication details: London Springer 2009Description: 220p xivISBN:
  • 9783834917744
Subject(s): DDC classification:
  • 346.048000 SAN
Contents:
Contents: The European Trademark System; The Market Value of R & D, Patents, and Trademarks; Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands; The Importance of Technology- and Market-Based Assets in Stock Movement; Summary of the Results and Outlook
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Contents:
The European Trademark System;
The Market Value of R & D, Patents, and Trademarks;
Trademark Filing Strategies and Their Valuation: Creating, Hedging, Modernizing, and Extending Brands;
The Importance of Technology- and Market-Based Assets in Stock Movement;
Summary of the Results and Outlook

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