Understanding the consumer : A psychological approach

By:

Statt David A

Contributor(s):

Publication details: New Delhi Macmillan Publishing Co. 1997Description: 332p xviiISBN:

9780333660638

Subject(s):

1. Consumer Law

DDC classification:

343.071000 STA

Contents:

Table of contents List of Figures; List of Tables; Preface; Acknowledgements; PART 1: THE CONSUMER IN CONTEXT People as Consumers; Market Segmentation; New Products and Innovations; PART 2: THE INDIVIDUAL PERSPECTIVE Perception; Personality; Learning; Motivation; PART 3: THE SOCIAL PERSPECTIVE Family Influences; Social and Developmental Influences; The Influence of Small Groups; The Influence of Social Class; Cultural Influences; Attitudes; PART 4: CONSUMER DECISION MAKING Communication and Persuasion; Approaching a Decision; The Decision and Its Consequences; The Organization as Purchaser; PART 5: CONSUMERISM Consumer Awareness; The Future Consumer.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 STA (Browse shelf(Opens below))	Not For Loan	31648

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Previous	343.071 SOL Conquering consumerspace : Marketing strategies for a branded world /	343.071 SON Consumer protection in hospitality, travel and tourism	343.071 SRI Handbook on Consumer Protection Law :	343.071 STA Understanding the consumer : A psychological approach	343.071 STA-1 State of the Indian consumer 2012 : Indian consumers in the new age, A fordward looking agenda to address the concerns of the common people	343.071 STA-2 State of the Indian consumer 2012 : Indian consumers in the new age, A fordward looking agenda to address the concerns of the common people	343.071 STE Core statutes on Commercial and consumer law 2019 - 2020	Next

Table of contents
List of Figures;
List of Tables;
Preface;
Acknowledgements;
PART 1: THE CONSUMER IN CONTEXT People as Consumers;
Market Segmentation; New Products and Innovations;
PART 2: THE INDIVIDUAL PERSPECTIVE Perception;
Personality;
Learning;
Motivation;
PART 3: THE SOCIAL PERSPECTIVE Family Influences;
Social and Developmental Influences;
The Influence of Small Groups;
The Influence of Social Class;
Cultural Influences; Attitudes;
PART 4: CONSUMER DECISION MAKING Communication and Persuasion;
Approaching a Decision;
The Decision and Its Consequences;
The Organization as Purchaser;
PART 5: CONSUMERISM Consumer Awareness;
The Future Consumer.

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