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Corporate strategy

By: Contributor(s):
Publication details: London Penguin Books 1988Description: 284p xxxviiISBN:
  • 9780471629504
Subject(s): DDC classification:
  • 658.400000 ANS
Contents:
Contents: STRATEGY FORMULATION: Structure of Business Decision; A Model for Strategic Decision; Objectives; A Practical System of Objectives; Synergy and Capability Profiles; Concept of Strategy; Diversification and Internationalization; Competitive Analysis; Choice of Portfolio; Uses of Strategy; GENERAL MANAGEMENT CAPABILITY: The Need for Entrepreneurial Capability; Diagnosing General Management Capability; Planning Strategic Positive Transformation; Assuring Coexistence of Competitive and Entrepreneurial Activities; Resistance to Change; Four Approaches to Managing Discontinuous Change; The Accordian Method of Managing Change; Overview of Strategic Behavior.
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Contents:
STRATEGY FORMULATION: Structure of Business Decision;
A Model for Strategic Decision;
Objectives;
A Practical System of Objectives;
Synergy and Capability Profiles;
Concept of Strategy;
Diversification and Internationalization;
Competitive Analysis;
Choice of Portfolio;
Uses of Strategy;
GENERAL MANAGEMENT CAPABILITY:
The Need for Entrepreneurial Capability;
Diagnosing General Management Capability;
Planning Strategic Positive Transformation;
Assuring Coexistence of Competitive and Entrepreneurial Activities;
Resistance to Change;
Four Approaches to Managing Discontinuous Change;
The Accordian Method of Managing Change;
Overview of Strategic Behavior.