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Consumer behaviour

By: Contributor(s):
Publication details: Oxford Oxford University Press 2014Description: 571p xvISBN:
  • 9780198062929
Subject(s): DDC classification:
  • 343.071000 KRI
Contents:
Table of contents Chapter 1. Understanding Consumer Behaviour Chapter 2. Social Groups Chapter 3. Primary Groups: Communities, Neighbourhood, and Family Chapter 4. Social Class Chapter 5. Culture Chapter 6. Demography of India Chapter 7. Need, Motivation, and Emotion Chapter 8. Learning and Memory Chapter 9. Sensation and Perception Chapter 10. Attitude Chapter 11. Personality Chapter 12. Consumer Research Chapter 13. Consumer Decision-making
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BOOKs . Consumer Law Section 343.071 KRI (Browse shelf(Opens below)) Available 33586

Table of contents

Chapter 1. Understanding Consumer Behaviour
Chapter 2. Social Groups
Chapter 3. Primary Groups: Communities, Neighbourhood, and Family
Chapter 4. Social Class
Chapter 5. Culture
Chapter 6. Demography of India
Chapter 7. Need, Motivation, and Emotion
Chapter 8. Learning and Memory
Chapter 9. Sensation and Perception
Chapter 10. Attitude
Chapter 11. Personality
Chapter 12. Consumer Research
Chapter 13. Consumer Decision-making