Television advertising and consumer response

By:

Kapoor Neeru

Contributor(s):

Publication details: New Delhi Mittal Publications 2003Description: 226p xvISBN:

9788170999010

Subject(s):

1.Consumer Protection - Television 2. Advertising

DDC classification:

343.071000 KAP

Contents:

Contents The Influence of Television Advertising on 21 Identifying the Methodology 47 Influence of Television Advertising on 89 Parents Perception of Television Advertising 137 Television Advertising and Parent Child 171 Findings and Implications of the Study 197 Copyright

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Title notes ( 1 )

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
BOOKs	.	Consumer Law Section	343.071 KAP (Browse shelf(Opens below))	Available	33668

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Previous	343.071 JET Adversiting managment	343.071 JOH Organised retailing and consumer Behaviour	343.071 JOH-2 Organised retailing and consumer Behaviour	343.071 KAP Television advertising and consumer response	343.071 KAU Practical guide to consumer protection law	343.071 KAU Jurisprudence of e-commerce and consumer protection in India : Rights of online consumers in online shopping	343.071 KAZ Consumer behaviour and marketing communication	Next

Contents
The Influence of Television Advertising on 21
Identifying the Methodology 47
Influence of Television Advertising on 89
Parents Perception of Television Advertising 137
Television Advertising and Parent Child 171
Findings and Implications of the Study 197
Copyright

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