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Predictably irrational : the hidden forces that shape our decisions / Dan Ariely
Publication details: New York : Harper, 2008.Edition: 1st edDescription: xxii, 280 p. : ill. ; 23 cmISBN:- 9780061353239 (hbk.)
- 153.83 ARI
Contents:
1. The truth about relativity: why everything is relative, even when it shouldn't be
2. The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air
3. The cost of zero cost: why we often pay too much when we pay nothing
4. The cost of social norms: why we are happy to do things, but not when we are paid to do them
5. The influence of arousal: why hot is much hotter than we realize
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
7. The high price of ownership: why we overvalue what we have
8. Keeping doors open: why options distract us from our main objective
9. The effect of expectations: why the mind gets what it expects
10. The power of price: why a 50-cent aspirin can do what a penny aspirin can't
11. The context of our character,
Part I: why we are dishonest, and what we can do about it
12. The context of our character,
Part II : why dealing with cash makes us more honest
13. Beer and free lunches: What is behavioral economics, and where are the free lunches?
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
. | 153.83 ARI (Browse shelf(Opens below)) | PB | Available | 35836 |
1. The truth about relativity: why everything is relative, even when it shouldn't be
2. The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air
3. The cost of zero cost: why we often pay too much when we pay nothing
4. The cost of social norms: why we are happy to do things, but not when we are paid to do them
5. The influence of arousal: why hot is much hotter than we realize
6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do
7. The high price of ownership: why we overvalue what we have
8. Keeping doors open: why options distract us from our main objective
9. The effect of expectations: why the mind gets what it expects
10. The power of price: why a 50-cent aspirin can do what a penny aspirin can't
11. The context of our character,
Part I: why we are dishonest, and what we can do about it
12. The context of our character,
Part II : why dealing with cash makes us more honest
13. Beer and free lunches: What is behavioral economics, and where are the free lunches?
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