NLSUI OPAC header image
Amazon cover image
Image from Amazon.com

Advertising and consumer behaviour

By: Contributor(s):
Publication details: New Delhi Akhand Publishing House 2012Description: 256p vISBN:
  • 9789381416020
Subject(s): DDC classification:
  • 343.071000 BHA
Contents:
Contents Preface; 1 What is advertising; 2 Understanding modern marketplace; 3 Consumer behaviour; 4 Consumer decision-making process; 5 Customer needs and wants; 6 Consumer attitude; 7 Consumer buying behaviour; 8 Cross-cultural consumer behaviour; 9 Online consumer privacy; Bibliography; Index
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Shelving location Call number Status Barcode
BOOKs . Consumer Law Section 343.071 BHA (Browse shelf(Opens below)) Available 29143

Contents
Preface;
1 What is advertising;
2 Understanding modern marketplace;
3 Consumer behaviour;
4 Consumer decision-making process;
5 Customer needs and wants;
6 Consumer attitude;
7 Consumer buying behaviour;
8 Cross-cultural consumer behaviour;
9 Online consumer privacy;
Bibliography;
Index