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Marketing and the law
Publication details: Australia Butterworths 2000Edition: 2ndDescription: 594p xiiiISBN:- 9780409316797
- 343.084000 CLA
Contents:
Contents:
1. Introduction to the law of marketing;
2. Intellectual property;
3. Patents for inventions;
4. Trade secrets;
5. Copyright;
6. Designs for industrial products;
7. Trade designations: passing off and unfair trading;
8. Trade designations: registration of trade marks;
9. Product packaging and labelling;
10. Product liability;
11. Advertising;
12. Selling techniques and electronic business;
13. Introduction to competition law;
14. Markets, competition and authorisation;
15. Collusive conduct;
16. Misuse of market power;
17. Mergers;
18. Resale price maintenance;
19. The Distribution process.
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
BOOKs
|
National Law School | Library Compactors | 343.084 CLA (Browse shelf(Opens below)) | Available | 16917 |
Contents:
1. Introduction to the law of marketing;
2. Intellectual property;
3. Patents for inventions;
4. Trade secrets;
5. Copyright;
6. Designs for industrial products;
7. Trade designations: passing off and unfair trading;
8. Trade designations: registration of trade marks;
9. Product packaging and labelling;
10. Product liability;
11. Advertising;
12. Selling techniques and electronic business;
13. Introduction to competition law;
14. Markets, competition and authorisation;
15. Collusive conduct;
16. Misuse of market power;
17. Mergers;
18. Resale price maintenance;
19. The Distribution process.
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