The advertising effect : How to change behaviour

By:

Ferrier Adam

Contributor(s):

Publication details: Oxford Oxford University Press 2014Description: 212p xivISBN:

9780195593921

Subject(s):

1. Branding - Marketing 2. Consumer Behavior 3. Advertising - Psychological Aspects

DDC classification:

343.071000 FER

Contents:

Content: Part 1: Which Behaviour to Change? 1. The Dark Arts: An advertising and influence overview 2. Definition: Defining the behaviour you want to change 3. Thoughts, Feelings, Actions: Using action to change behaviour 4. Action Spurs: Sometimes we need a little kick Part 2: Motivation Action Spurs 5. Reframing: It's not what you say, it's how you say it. 6. Evocation: Can you feel it? 7. Collectivism: Everyone else is doing it 8. Ownership: What do you think?? 9. Play: The world is a game 10. Utility: No more empty promises? 11. Modeling: Monkey see. Monkey do. Part 3: Ease Action Spurs 12. Skill Up: How to stop "I don't know how" 13. Eliminate Complexity: Knock down hurdles 14. Commitment: How a small request leads to a bigger agreement Part 4: How to be Good 15. Use your powers for good

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Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 FER (Browse shelf(Opens below))	Available	33691

Content:
Part 1: Which Behaviour to Change?
1. The Dark Arts: An advertising and influence overview
2. Definition: Defining the behaviour you want to change
3. Thoughts, Feelings, Actions: Using action to change behaviour
4. Action Spurs: Sometimes we need a little kick
Part 2: Motivation Action Spurs
5. Reframing: It's not what you say, it's how you say it.
6. Evocation: Can you feel it?
7. Collectivism: Everyone else is doing it
8. Ownership: What do you think??
9. Play: The world is a game
10. Utility: No more empty promises?
11. Modeling: Monkey see. Monkey do.
Part 3: Ease Action Spurs
12. Skill Up: How to stop "I don't know how"
13. Eliminate Complexity: Knock down hurdles
14. Commitment: How a small request leads to a bigger agreement
Part 4: How to be Good
15. Use your powers for good

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The advertising effect : How to change behaviour

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