Contents
Preface / Gordon F. Shea;
Introduction: A Few Thoughts about Organizational Culture and Motivation;
I. The Power of Culture;
1. TDIndustries: Practicing Servant-Leadership at a Plumbing and Air-Conditioning Contractor;
2. U.S. Coast Guard: Culture Shift in Government;
3. Having Fun at Work? - AES Corporation;
4. A Closer Look at Culture;
II. Cultures with a Passion;
5. M-Class: The Making of a New Mercedes-Benz;
6. The Culture of "LUV": Southwest Airlines;
7. A Different Perspective: Cultures with a Passion;
III. Facing the Challenge of Change: Cultures in Transition;
8. Building the New Bellcore;
9. Xerox Corporation: Violating Core Values;
10. Mattel: Losing the Focus;
11. Enron Corporation: What Went Wrong?;
12. Job Withdrawal at European Manufacturing Company (EMC);
13. Why Do Cultures Fail;
IV. A Model Corporate Culture;
14. Science Applications International Corporation (SAIC): Entrepreneurial Spirit and Employee Ownership;
15. Summing It Up: The Essence of New Corporate Cultures;
16. Conclusion: Poised to Motivate - The Power of One.