Table of Contents
Chapter 1: History of Culture and Consumer Behavior and Future Research Directions
Sharon Ng and Angela Y. Lee
Part I: Worldview, Knowledge Structure, and Emotion
Chapter 2: Cultural Worldview and Cognition
Virginia S. Y. Kwan, Yexin J. Li, Andrew E. White, and Ryan P. Jacobson
Chapter 3: Cultural Differences in Procedural Knowledge and Their Impact on Consumer Behavior
Robert S. Wyer, Jr.
Chapter 4: Consumer Behavior, Culture, and Emotion
Jeanne L. Tsai, Louise Chim, and Tamara Sims
Chapter 5: Categories of Cultural Variations
Sharon Shavitt and Minkyung Koo
Part II: Attitudes, Persuasion, and Response Biases
Chapter 6: Culture and Persuasion
Nidhi Agrawal
Chapter 7: The Effects of Self-Construal Fit on Motivation, Attitudes, and Charitable Giving
Angela Y. Lee and Tonya Williams Bradford
Chapter 8: Response Biases in Cross-Cultural Measurement
Hans Baumgartner and Bert Weijters
Part III: Branding and Brand Relationships
Chapter 9: Culture, Emotions, and Nation Equity
Cathy Yi Chen, Durairaj Maheswaran, Jie Wei, and Prashant Saxena
Chapter 10: Globalization and Exclusionary Responses to Foreign Brands
Dongmei Li, Robert Kreuzbauer, and Chi-yue Chiu
Chapter 11: Culture and Branding
Sharon Ng, Rohini Ahluwalia, and Michael J. Houston
Chapter 12: Culture and Brand Relationships
Zeynep Gürhan-Canli and Gülen Sarial-Abi
Chapter 13: Culture and Brand Iconicity
Carlos J. Torelli and Shirley Y. Y. Cheng
Part IV: Culture and Consumption
Chapter 14: Culture and Materialism
Russell Belk
Chapter 15: Culture, Self-Regulation, and Impulsive Consumption
Akshay Rao