Introduction: The Food Industry and “Eat More” PART ONE UNDERMINING DIETARY ADVICE 1. From “Eat More” to “Eat Less,” 1900–1990 2. Politics versus Science: Opposing the Food Pyramid, 1991–1992 3. “Deconstructing” Dietary Advice PART TWO WORKING THE SYSTEM 4. Influencing Government: Food Lobbies and Lobbyists 5. Co-opting Nutrition Professionals 6. Winning Friends, Disarming Critics 7. Playing Hardball: Legal and Not PART THREE EXPLOITING KIDS, CORRUPTING SCHOOLS 8. Starting Early: Underage Consumers 9. Pushing Soft Drinks: “Pouring Rights” PART FOUR DEREGULATING DIETARY SUPPLEMENTS 10. Science versus Supplements: “A Gulf of Mutual Incomprehension” 11. Making Health Claims Legal: The Supplement Industry’s War with the FDA 12. Deregulation and Its Consequences PART FIVE INVENTING TECHNO-FOODS 13. Go Forth and Fortify 14. Beyond Fortification: Making Foods Functional 15. Selling the Ultimate Techno-Food: Olestra Conclusion: The Politics of Food Choice Afterword: Food Politics: Five Years Later and Beyond Appendix: Issues in Nutrition and Nutrition Research Notes