Contents
List of Abbreviations v;
List of Diagrams and Figures vi;
List of Charts;
List of Tables;
Acknowledgements viii;
Abstract ix;
1. Introduction 1;
Background to the study;
Motivation for the study;
Objective;
Applications;
Scope;
2. Literature Review 6;
Defining City branding and Rebranding;
Evolution of City branding and its application on the cities;
A case study on rebranding heritage and culture across the world;
A case study on rebranding Indian cities;
3. Research Methodology 21;
Research questions;
Research Methods;
Ethical issues;
4. Findings 27;
5. Conclusion 47;
6. Policy Suggestions 55;
Annexure 1: Survey for stated preference method 59;
References 63.