000			02909cam a2200289 i 4500
001			18995036
003			OSt
005			20260213085847.0
008			160229s2017 cau b 001 0 eng
010			_a 2016010218
020			_a9781506352428 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
082	0	0	_a303.380973 ASH
100	1		_aAsher, Herbert B.
245	1	0	_aPolling and the public : _bwhat every citizen should know / _cHerb Asher
250			_a9th ed.
264		1	_aLondon : _bSAGE Publications, _c2017.
300			_axii, 348 p. ; _c23 cm
505			_aChapter 1: Polling and the Public The Importance of Polls, The Pervasiveness of Polls Commissioned Polls, FRUGging, SUGging, and Pseudopolls The Citizen as a Consumer of Polls, Citizens' Views of Polls Polling and Democracy, Exercises Chapter 2: The Problem of Nonattitudes, An Example of Nonattitudes The Use of Screening Questions, Nonattitudes and the Middle Position in Survey Questions Response Instability and Nonattitudes: Implications for Democracy and Public Policy Conclusion, Exercises Chapter 3: Wording and Context of Questions, Question Wording Question Order and Context, Order, Context, and Visual Effects in Self-Administered Surveys An Extended Example, Conclusion, Exercises Chapter 4: Sampling Techniques, Nonprobability Sampling, Sampling Designs Sample Size and Sampling Error, Total Versus Actual Sample Size, Response Rates Weighting the Sample, Two Extended Examples, Conclusion, Exercises Chapter 5: Interviewing and Data Collection Procedures, Methods of Collecting Polling Information Interviewer Effects in Public Opinion Polling, Internet Polling, Conclusion, Exercises Chapter 6: The Media and the Polls, Standards for Reporting Results, Substantive Interpretation of Polls, Media, Polls, and the News Reporting Emphasis, Conclusion, Exercises Chapter 7: Polls and Elections, Sponsors of Election Polls, Types of Election Polls Uses of Polls by Candidates, Polls in the Presidential Selection Process, When and Why Election Predictions Are Wrong: How Preelection Polls Affect Voters Conclusion, Exercises Chapter 8: Analyzing and Interpreting Polls, Choosing Items to Analyze Examining Trends with Polling Data, Examining Subsets of Respondents Interpreting Poll Results, When Polls Conflict and When Polls Surprise: Some Final Thoughts Exercises, Chapter 9: Polling and Democracy, How to Evaluate Polls: A Summary Polls and Their Effect on the Political System, Conclusion, Exercise References Index
650		0	_aPublic opinion polls.
650		0	_aPublic opinion _zUnited States.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c112421 _d112421