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008			180326t20182018nyu fb 001 0 eng
010			_a 2018008316
020			_a9780190213299
020			_z9780190903824 (epub)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHM1236 _b.O945 2018
082	0	0	_a303.3/8 _223
245	0	4	_aThe Oxford handbook of polling and survey methods / _cedited by Lonna Rae Atkeson and R. Michael Alvarez.
264		1	_aNew York, NY : _bOxford University Press, _c[2018]
264		4	_c© 2018.
300			_axiii, 650 pages ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_aOur OUP Handbook on Polling and Survey Methods has brought together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. We hope that the chapters in this Handbook help researchers and practitioners understand these trends, and to participate in the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
650		0	_aPublic opinion polls.
650		0	_aSocial surveys.
700	1		_aAtkeson, Lonna Rae, _d1965- _eeditor.
700	1		_aAlvarez, R. Michael, _d1964- _eeditor.
856			_uhttp://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780190213299.001.0001/oxfordhb-9780190213299?rskey=5woiTB&result=47
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cEBK