000			03091cam a22004575i 4500
999			_c115051 _d115051
001			19219543
003			OSt
005			20210113163834.0
008			160805s2017 enka b 001 0 eng d
010			_a 2016950215
020			_a019875499X
020			_a9780198754992
035			_a(OCoLC)ocn951645148
040			_aYDXCP _beng _cYDXCP _erda _dBDX _dBTCTA _dOCLCQ _dERASA _dCDX _dCHVBK _dOKU _dOCLCO _dOCLCF _dDLC
042			_alccopycat
050	0	0	_aHB74.P8 _bB32 2017
082	0	4	_a330 BAD _223
100	1		_aBaddeley, Michelle, _d1965- _eauthor.
245	1	0	_aBehavioural economics : _bA very short introduction / _cMichelle Baddeley.
250			_aFirst edition.
264		1	_aOxford, United Kingdom : _bOxford University Press, _c2017.
300			_axviii, 148 pages : _billustrations ; _c18 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aVery short introductions ; _v505
504			_aIncludes bibliographical references (pages 127-137) and index.
505	0		_aEconomics and behaviou; Motivation and incentives; Social lives; Quick thinking; Risky choices; Taking time; Personalities, moods, and emotions; Behaviour in the macroeconomy; Economic behaviour and public policy.
520	8		_aTraditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. 00This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions.
650		0	_aEconomics _xPsychological aspects.
650		7	_aEconomics _xPsychological aspects. _2fast _0(OCoLC)fst00902172
650		7	_aVerhaltensökonomie _2gnd
650		7	_aAnreiz _2gnd
650		7	_aEntscheidungsfindung _2gnd
650		7	_aMakroökonomie _2gnd
830		0	_aVery short introductions ; _v505.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK