000			01987nam a2200181Ia 4500
999			_c207642 _d207642
003			OSt
005			20210209151238.0
008			210206s2020 xx 000 0 und
040			_cNLS
100			_aPoorvi Bose
245		0	_aOnline Targeted Advertising and Privacy: In the context of the India's Digital Market
260			_aBangalore _bNLSIU _c2020
300			_a68p.
505			_aTable of Contents List of Abbreviations vii; List of Tables viii; List of Illustrations ix; Acknowledgments xi; 1. Introduction 1; 1.1. Workings of the Internet 3; 1.2. Research Problem 3; 1.3. Policy Relevance 4; 1.4. Ethical Considerations 4; 1.5. Organisation of the Dissertation 5; 2. Literature Review 6; 2.1. Data Collection 6; 2.2. Online Advertising Business 7; 2.3. Online Privacy Issues 8; 2.4. Myths of Targeted Advertising 10; 2.5. Bills and Laws in India 11; 2.6. Online Privacy and Indian Citizens 13; 2.7. Research Gap 14; 3. Methodology 16; 3.1. Research Objectives 16; 3.2. Research Questions 16; 3.3. Research Design 16; 3.4. Research Tools 17; 3.5. Sampling 17; 3.6. Limitations of study 18; 4. How is Data Being Used? 19; 4.1. Data Processing 19; 4.2. Evolution of Data Sources 21; 4.3. Escaping Scrutiny 23; 4.4. Utilising the Processed Data 24; 5. Survey Data Analysis 27; 6. Expert Interview Analysis 37; 6.1. Data and the User 38; 6.2. Laws 39; 6.3. Beyond Laws 41; 6.4. Alternate Models 41; 7. Comparative Analysis of Laws 44; 7.1. General Data Protection Regulation 44; 7.2. Laws in the US 46; 7.3. Laws in Australia 48; 7.4. Personal Data Protection Bill 2019, India 49; 7.5. Conclusion of Comparisons 51; 8. Conclusion 53; 8.1. Inferences 53; 8.2. Recommendations 56; 8.3. Future Scope of the Study 59; Appendix 60; I. Survey Questionnaire 60; II. Expert Interview Schedule 63; References.
700			_aDr. A. Nagaratna - Guide
856			_uhttp://opac.nls.ac.in:8081/xmlui/handle/123456789/310
942			_cDIS _2ddc