000			01980cam a2200301 a 4500
999			_c21857 _d21857
001			12934748
003			OSt
005			20210416112452.0
008			020918s2003 enka b 001 0 eng
010			_a 2002035791
020			_a140390149X (pbk.)
040			_aDLC _cDLC _dDLC
050	0	0	_aP90 _b.W29 2003
082	0	0	_a302.23 WAT _221
100	1		_aWatson, James, _d1936-
245	1	0	_aMedia communication : _ban introduction to theory and process / _cJames Watson.
250			_a2nd ed.
260			_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2003.
300			_axv, 368 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 327-348) and index.
505			_a Contents List of Figures Acknowledgements About the Author Introduction: Studying Media 1. Setting the Scene: Media in Context 2. The Language of Study 3. The Audience for Media: Perspectives on Use and Response 4. Media in Society: Purpose and Performance 5. The News: Gates, Agendas and Values 6. · Narrative: The Media as Storytellers 7. The Practice of Media: Pressures and Constraints 8. The Global Arena: Issues of Dominance and Control 9. Network Communication: Interactivity, Surveillance and Virtual Reality 10. Research as Exploration and Development 11. In Summary: Media in a New Century Concluding Remarks Appendix 1 A Brief ABC of Perceived Media Effects Appendix 2 Screen Violence as Influence and Commodity: An Ongoing Debate . Notes Glossary of Terms Index
650		0	_aMass media.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/hol052/2002035791.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/hol032/2002035791.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK