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008			160316s2007 xxu||||| |||| 00| 0 eng d
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082			_a338.800000 _bPRA
100			_aPrahalad C K
245			_aThe fortune at the bottom of the pyramid : Eradicating poverty through profits
260			_aDelhi _bWharton School Publishing _c2007
300			_a401p _cxix
365			_bRs. 525
505			_aContents: Preface xi; About the Author xix; Part I The Fortune at the Bottom of the Pyramid; Chapter 1 The Market at the Bottom of the Pyramid; The Power of Dominant Logic 6; The Nature of the BOP Market 10; There Is Money at the BOP 10; Access to BOP Markets 13; The BOP Markets Are Brand Conscious 14; The BOP Market Is Connected 14; BOP Consumers Accept Advanced Technology Readily 15; The Market Development Imperative 16 Create the Capacity to Consume 16; The Need for New Goods and Services 19; Dignity and Choice 20; Trast Is a Prerequisite 21; Benefits to the Private Sector 22; Chapter 2 Products and Services for the BOP; A Philosophy for Developing Products and Services for the BOP 24; Twelve Principles of Innovation for BOP Markets 25; Making It Happen 28; Conclusion 46; Chapter 3 BOP: A Global Opportunity? 47; Engaging the BOP 48; Local Growth Opportunities 50; Learning to Groe 50 Local Innovations and Global Opportunity 52; BOP Solutions for Developed Makitets 53; Lessons for MNCS from BOP Markets 55; Captial Intensity 55; Sustainable Development 57; Innovations 57; The Cost of Managing 58; The Cost of Managing 58; Learning to Live in a Network of Relationships 61; Chapter 4 The Ecosystem for Wealth Creation 63; Market-Oriented Ecosystem 65; Ecosystems for a Developing Country 66; Learning the Sanctity of Contracts 68; Reducing Inequities in Contracts 69; Building Governance Capabilities Among the Poor 72; Chapter 5 Reducing Corruption: Transaction Governance Capacity 77; Are the Poor Poor? 78; TGC 81 Building TGC 83; The Andhra Pradesh e-Governance Story 85; eSeva 89; Center for Good Governance 90; Impediments 94; Lessons from the Andhra Pradesh Experiment 94; Appendix: List of eSeva Services 97; Chapter 6 Development as Social Transformation; Development as Social Transformation 100; Breaking Down Barriers to Communication 102; BOP Consumers Upgrade 105; Gaining Access to Knowledge 106; Identity for the Individual 107; Women Are Critcal for Development 108; Evolving Checks and Balances 108; The Real Test: From the Pyramid to the Diamond 109; Part II Innovative Practices at the Bottom of the Pyramid 113; Section I. The Market at the Bottom of the Pyramid 115; Casas Bahia: Fulfilling a Dream 117; CEMEX: Innovation in Housing for the Poor 147; Section II. Known Problems and Known Solutions: What Is the Missing Link? 169; The Annapurna Salt Story: Public Health and Private Enterprise 171; Selling Health: Hindustan Lever Limited and the Soap Market 207; Section III. Known Problems and Unique Solutions 241 Jainur Foot: Challenging Convention 243 Section III • Known Problems and Unique Solutions; Jaipur Foot: Challenging Convention 243; The Aravind Eye Care System: Delivering the Most Precious Gift 265; Section IV. Known Problems and Systemwide Reform ICICI Bank: Innovations in Finance 289; The ITC e-Choupal Stcry: Profitable Rural Transformation 319; The EID Parry Story On CD; 3. Section V. Scaling Innovations; The Voxiva Story 361; Innovations in Energy: E+Co's Investment in Tecnosol On CD; Section VI . Creating Enabling Conditions for the Development of the Private Sector; Citizen Centricity: E-Governance in Andhra Pradesh On CD; Biography 381; Index 389; PART III. CD 35 minutes of video success stories filmed on location in the Bottom of the Pyramid in India, Pera, Mexico, Brazil, and Venezuela; Casas Bahia (3:54); CEMEX (3:07); Annapurna Salt (4:05); Hindustan Lever Limited (4:16); Jaipur Foot (4:40); Aravind Eye Care (6:08); ICICI Bank (4:23); ITC e-Choupal (4:08); EID Parry (4:12); Voxiva (3:33); E+Co/Tecnosol (4:34); Andhra Pradesh 3:30).
650			_a1. International Business Enterprises - Social Aspects2. Non-Governmental Organizations - Developing Countries3. Poor - Economic Assistance - Developing Countries4. Globalization - Economic Aspects - Developing Countries
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942			_2ddc _cBK