000			01446cam a22003014a 4500
999			_c29736 _d29736
001			13225728
003			OSt
005			20210623123147.0
008			030605s2004 enka 001 0 eng
010			_a 2003054704
020			_a0566085526
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD59.2 _b.H36 2004
082	0	0	_a659.2 _221
100	1		_aHannington, Terry.
245	1	0	_aHow to measure and manage your corporate reputation / _cTerry Hannington.
260			_aAldershot, England ; _aBurlington, VT : _bGower, _cc2004.
300			_avi, 95 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505			_aContents: Introduction; What is the difference between a brand and a reputation?; How is a corporate reputation built over time?; 360A * mapping of stakeholder influence; Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation; The results of your research; Building and implementing the plan; Managing the industry analysts; A case in point; The time to take action. Index.
650		0	_aCorporate image.
650		0	_aBrand name products _xManagement.
650		0	_aCorporations _xPublic relations.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK