000			01223nam a2200217Ia 4500
999			_c32213 _d32213
003			OSt
005			20210520122954.0
008			160316s2011 xxu||||| |||| 00| 0 eng d
020			_a9788184352986
040			_cn
082			_a343.071000 _bSHI
100			_aShitole G Y
245			_aChildren as new age consumes
260			_aNew Delhi _bAdhiyayan Publishers & Distributors _c2011
300			_a327p _cxii
365			_b Rs. 975
505			_aSynopsis: This book titled Children as new age consumers is the research based book aimed to provide valuable information and data to parents, media houses, marketers and researchers. Interactions with kids opened a Pandora's Box. Consumer socialization, middle class explosion, media invasion, brand awareness, peer pressure and mall culture all seem to have profound influence on kids. This has transformed them into knowledgeable and expert buyers who are pint sized consultants to their parents. This makes children's market extremely lucrative and profitable, so much so that, marketers are falling over each other to grab the attention and mind share of these little consumers.
650			_a1. Consumer Law
700			_aKulkarni Shubhangi P _a
942			_2ddc _cBK