000			02486nam a2200217Ia 4500
999			_c32249 _d32249
003			OSt
005			20210406110113.0
008			160316s2011 xxu||||| |||| 00| 0 eng d
020			_a9788184050691
040			_cNLS
082			_a343.071 WOO
100			_aWood Natalie T
245			_aVirtual social identity and consumer behavior
260			_aNew Delhi _bReference Press _c2011
300			_a230p _cvii
365			_b Ra. 825
505			_aContents: Introduction. Virtual Social Identity: Welcome to the Metaverse Michael R. Solomon and Natalie T. Wood; Part I. The Virtual Experience; 1. I, Avatar: Auto-Netnographic Research in Virtual Worlds Robert V. Kozinets and Richard Kedzior; 2. For a Better Exploration of Metaverses as Consumer Experiences Leila El Kamel; Part II. Consumer Behavior in Virtual Worlds; 3. Interaction Seeking in Second Life and Implications for Consumer Behavior Christian Hinsch and Peter H. Bloch; 4. IDon't Know You, But I Trust You: A Comparative Study of Consumer Perceptions in Real-Life and Virtual Worlds James E. Brown and Tracy L. Tuten; 5. Social Interaction with Virtual Beings: The Technology Relationship Interaction Model and Its Agenda for Research Kathy Keeling, Debbie Keeling, Antonella de Angeli, and Peter McGoldrick; 6. Personalized Avatar: A New Way to Improve Communication and E-Service David Crete, Anik St-Onge, Aurelie Merle, Nicolas Arsenault, and Jacques Nantel; 7. The Sacred and the Profane in Online Gaming: A Netnographic Inquiry of Chinese Gamers Jeff Hine. Xin Zhao, and Gary J. Bamossy; Part III. Avatar Creation and Appearance; 8. Finding Mii: Vīrtual Social Identity and the Young Consumer- J. Alison Bryant and Anna Akerman; 9. Me, Myself, and My Avatar: The Effects of Avatars on SNW (Social Networking) Users'Attitudes Toward a Website and Its Ad Content Youjeong Kim and S. Shyam Sundar; Part IV. Person Perceptions in Virtual Worlds; 10. Effects of Ethnic Identity and Ethnic Ambiguous Agents on Consumer Response to Websites Osei Appiah and Troy Elias; 11. Ethnie Matching: An Examination of Ethnic Morphing in Advertising Yuliya Lutchyn, Brittany R.L. Duff, Ronald J. Faber Soyoen Cho, and Jisu Huh; 12. Mirror, Mirror on the Web: Understanding Thin-Slice Judgments of Avatars Melissa G. Bublitz, Craig C. Claybaugh, and Laura A. Peracchio; Name Index; Subject Index; About the Editors and Contributors.
650			_a1. Consumer Law
700			_a _a
942			_2ddc _cBK