| 000 | 00972nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c32251 _d32251 |
||
| 003 | OSt | ||
| 005 | 20210521114923.0 | ||
| 008 | 160316s2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789382007005 | ||
| 040 | _cn | ||
| 082 |
_a343.071000 _bGAN |
||
| 100 | _aGandotra Veena | ||
| 245 | _aConsumer education | ||
| 260 |
_aNew Delhi _bDominant Publishers & Distributors _c2013 |
||
| 300 |
_a188p _cv |
||
| 365 | _b Rs. 595 | ||
| 505 | _aContents: Preface; 1. Importance of consumer education; 2. Market and market forms; 3. Business cycles; 4. Marketing channels; 5. Consumer wants; 6. Consumer choice; 7. Consumer buying; 8. Buying process; 9. Consumer aids for making choice; 10. Problems faced by consumers in the market; 11. Consumer protection; 12. Role of educational and research institutes in promoting consumer awareness and consumer rights; Bibliography | ||
| 650 | _a1. Consumer Law - Education | ||
| 700 |
_aDivatia Ami _a |
||
| 942 |
_2ddc _cBK |
||