000 00954nam a2200217Ia 4500
999 _c32252
_d32252
003 OSt
005 20210520164553.0
008 160316s2011 xxu||||| |||| 00| 0 eng d
020 _a9789380752235
040 _cN
082 _a343.071000
_bJEN
100 _aJena Artta Bandhu
245 _aConsumer perception towards life insurance product : An empirical study
260 _aNew Delhi
_bKunal Books
_c2011
300 _a284p
_cxi
365 _b Rs. 850
505 _aContents; Preface; 1 Introduction and methodology; 2 Consumer perception a conceptual framework; 3 Growth and development of life insurance business in India; 4 Brief profile of sample life insurance companies; 5 Consumers perception towards life insurance product; 6 Personnels perception towards life insurance product; 7 Summary of the findings and suggestions; Bibliography; Index
650 _a1. Consumer Law
700 _aMisra Devi Prasad
_a
942 _2ddc
_cBK