000			01862nam a2200217Ia 4500
999			_c32410 _d32410
003			OSt
005			20210526170250.0
008			160316s2010 xxu||||| |||| 00| 0 eng d
020			_a9781848728370
040			_cn
082			_a658.800000 _bWUY
100			_aWuyts Stefan
245			_aThe connected customer : The changing nature of consumer and business markets
260			_aLondon _bRoutledge _c2010
300			_a353p _cxvii
365			_b Rs. 4,803
505			_aTable of contents Preface; Introduction; Part 1. Connectivity and the New Reality of Markets C. Van den Bulte; Opportunities and Challenges in Studying Customer Networks. C.M. Henderson, R.W. Palmatier; Understanding the Relational Ecosystem in a Connected World. S. Wuyts; Connectivity, Control, and Constraint in Business Markets; Part 2. Leveraging Vertical Connectivity with Channel Partners and Brands N. Camacho, V. Landsman, S. Stremersch; The Connected Patient. B. Shiv; Is Mr. Spock a Good Candidate for Being a Connected Customer; The Role of Emotion in Decision Making. A. Rindfleisch, N. Wong, J.E. Burroughs; God and Mammon: The Influence of Religiosity on Brand Connections. R. Srivastava, T. Wiesel; Brand Platforms as Strategic Investments: Leveraging Customer Connections to Manage Profitability, Growth and Risk; Part 3. Leveraging Horizontal Connectivity Among Customers R. Burt; The Shadow of Other People: Socialization and Social Comparison in Marketing. R. van der Lans, G. Verbruggen; Viral Marketing: What is It and What are the Components of Viral Success? J. Goldenberg, S. Han, D.R. Lehmann; Social Connectivity, Opinion Leadership and Diffusion. A. Bonfrer; The Effect of Negative Word of Mouth in Social Networks.
650			_a1. Consumer Behaviour 2. Branding - Marketing
700			_aDekimpe Marnik G _aGijsbrechts Els
942			_2ddc _cBK