000			02841nam a2200217Ia 4500
999			_c32412 _d32412
003			OSt
005			20210526165352.0
008			160316s2010 xxu||||| |||| 00| 0 eng d
020			_a9781841697536
040			_cn
082			_a658.800000 _bKRI
100			_aKrishna Aradhna
245			_aSensory marketing : Research on the sensuality of products
260			_aLondon _bRoutledge _c2010
300			_a392p _cxvii
365			_b Rs. 2,995
505			_aTable of contents Preface and Acknowledgments. A. Krishna, Introduction. Part 1. Haptics. J. Peck, Does Touch Matter? Insights from Haptic Research in Marketing. R.L. Klatzky, Touch: A Gentle Tutorial with Implications for Marketing. A.C. Morales, Understanding the Role of Incidental Touch in Consumer Behavior. T.L. Childers, J. Peck, Information and Affective InflusSences of Haptics on Product Evaluation: Is What I Say How I Feel? Part 2. Olfaction. M. Morrin, Scent Marketing: An Overview. R.S. Herz, The Emotional, Cognitive and Biological Basics of Olfaction: Implications and Considerations for Scent Marketing. M.O. Lwin, M. Wijaya, Do Scents Evoke the Same Feelings Across Cultures?: Exploring the Role of Emotions. M. Morrin, J. Chebat, C. Gelinas-Chebat, The Impact of Scent and Music on Consumer Perceptions of Time Duration. Part 3. Audition. J. Meyers-Levy, M.G. Bublitz, L.A. Peracchio, The Sounds of the Marketplace: The Role of Audition in Marketing. E. Yorkston, Auxiliary Auditory Ambition: Assessing Ancillary and Ambient Sounds. D.W. Dahl, Understanding the Role of Spokesperson Voice in Broadcast Advertising. M. Carnevale, D. Lerman, D. Luna, Hear is the thing: Auditory Processing of Novel Non-word Brand Names. Part 4. Vision. P. Raghubir, Visual Perception: An Overview. A. Chattopadhyay, G.J. Gorn, P. Darke, Differences and Similarities in Hue Preferences between Chinese and Caucasians. E.A. Greenleaf, Does Everything Look Worse in Black and White? The Role of Monochrome Images in Consumer Behavior. B.E. Kahn, X. Deng, Effects on Visual Weight Perceptions of Product Image Locations on Packaging. Part 5. Taste. A. Krishna, R.S. Elder, The Gist of Gustation: An Exploration of Taste, Food, and Consumption. P. Rozin, J. Hormes, Psychology and Sensory Marketing, with a Focus on Food. P. Chandon, Estimating Food Quantity: Biases and Remedies. A. Krishna, N. Aydinoglu, B. Wansink, Do Size Labels Have a Common Meaning Among Consumers? Part 6. The Future. R.S. Elder, N. Aydinoglu, V. Barger, C. Caldara, H.E. Chun, C.J. Lee, G. Mohr, A. Stamatogiannakis, A Sense of Things to Come: Future Research Directions in Sensory Marketing.
650			_a1. Marketing - Psychological Aspects2. New Producdts - Sensuality 3. Senses & Sensation 4. Consumer Behaviour
700			_a _a
942			_2ddc _cBK