000			01751nam a2200217Ia 4500
999			_c32423 _d32423
003			OSt
005			20210526172804.0
008			160316s2010 xxu||||| |||| 00| 0 eng d
020			_a9781848728103
040			_cn
082			_a343.071000 _bDRO
100			_aDrolet Aimee
245			_aThe aging consumer
260			_aLondon _bRoutledge _c2010
300			_a301p _cxvii
365			_bRs. 3,325
505			_aTable of contents Preface; Part 1. What Changes with Aging? A.H. Gutchess; Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder; Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong; Socioemotional Selectivity Theory: Implications for Consumer Research; Part 2. Decision Making. E. Peters; Aging-related Changes in Decision Making. G. Burtless; Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes; New Choices; New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould; The Ageing Consumer and Intergenerational Transmission of Cherished Possessions; Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole; Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent; Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz; Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood; Age-branding. N. Charness, M. Champion, R. Yordon; Designing Products for Older Consumers: A Human Factors Perspective.
650			_a1. Consumer Behavior2. Older Consumer3. Consumption Economics - Marketing
700			_aSchwarz Norbert _aYoon Carolyn
942			_2ddc _cBK