000			01871nam a2200217Ia 4500
999			_c32426 _d32426
003			OSt
005			20210526162139.0
008			160316s2008 xxu||||| |||| 00| 0 eng d
020			_a9780805862928
040			_cn
082			_a659.100000 _bWED
100			_aWedel Michel
245			_aVisual marketing : from attention to action
260			_aLondon _bPsychology Press _c2008
300			_a307p _cix
365			_b Rs. 5,912
505			_aTable of contents M. Wedel, R. Pieters, Introduction to Visual Marketing. Part 1. Visual Attention and Perception. K. Rayner, M.S. Castelhano, Eye Movements During Reading, Scene Perception, Visual Search and While Looking at Print Advertisements. R. Pieters, M. Wedel, The Informativeness of Eye-Movements for Visual Marketing: Six Cornerstones. N.T. Tavassoli, The Effect of Selecting and Ignoring on Liking. Part 2. Visual Cognition. E.F. McQuarrie, Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective. E. Greenleaf, P. Raghubir, Geometry in the Market Place. P. Raghubir, Are Visual Perception Biases Hard-Wired? A. Krishna, Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception. Part 3. Action and Choice. J. Meyers-Levy, R. Zhu, Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments. P. Chandon, J.W. Hutchinson, E.T. Bradlow, S.H. Young, Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data. H. Cho, N. Schwarz, H. Song, Images and Preference: A Feeling-as-Information Analysis. Epilogue. C. Janiszewski, Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors.
650			_a1. Advertising - Psychological Aspects2. Visual Perception
700			_aPeters Rik _a
942			_2ddc _cBK