000			01596nam a2200229Ia 4500
999			_c34078 _d34078
003			OSt
005			20210623112026.0
008			160316s2010 xxu||||| |||| 00| 0 eng d
020			_a9780521191470
040			_cn
082			_a338.502400 _bMCK
100			_aMcKenzie Richard B
245			_aMicroeconomics for MBAs : The economic way of thinking for managers
250			_a2nd
260			_aCambridge _bCambridge University Press _c2010
300			_a536p _cxxix
365			_b Rs,. 795
505			_aTable of contents List of figures; List of tables; Part I. The Market Economy, Overview and Application: 1. Microeconomics: a way of thinking about business; 2. Competitive product markets and firm decisions; 3. Principles of rational behavior in society and business; 4. Applications of the economic way of thinking: domestic government and management policies; 5. Applications of the economic way of thinking: international and environmental economics; Part II. Demand and Production Theory: 6. Consumer choice and demand in traditional and network markets; 7. Production costs and the theory of the firm; 8. Production costs in the short run and long run; Part III. Competitive and Monopoly Market Structures: 9. Firm production under idealized competitive conditions; 10. Monopoly power and firm pricing decisions; 11. Firm strategy under imperfectly competitive market conditions; 12. Competitive and monopolistic labor markets; Index.
650			_a1. Microeconomics2. Managerial Economics
700			_aRichard B Dwight R _a
942			_2ddc _cBK