| 000 | 00909nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c39763 _d39763 |
||
| 003 | OSt | ||
| 005 | 20210203160733.0 | ||
| 008 | 160316s2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780199568925 | ||
| 040 | _cm | ||
| 082 |
_a343.071000 _bFLE |
||
| 100 | _aFletcher Winston | ||
| 245 | _aAdvertising : A short introduction | ||
| 260 |
_aOxford _bOxford University Press _c2010 |
||
| 300 |
_a140p _cxiii |
||
| 365 | _b Rs. 225 | ||
| 505 | _aContents: 1. What does advertising do? ; 2. The structure of the advertising industry ; 3. Advertisers: the paymasters ; 4. The media: blowing the trumpet ; 5. The agencies: (i) creating the ads ; 6. The agencies: (ii) spending the clients' money ; 7. Research, research, research ; 8. The good, the bad and the ugly ; 9. The benefits of advertising | ||
| 650 | _a1. Consumer Law - Advertising - Marketing | ||
| 700 |
_a _a |
||
| 942 |
_2ddc _cBK |
||