000			02045nam a2200217Ia 4500
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005			20210212103557.0
008			160316s2015 xxu||||| |||| 00| 0 eng d
020			_a9789351501244
040			_cn
082			_a343.071000 _bJAC-VI
100			_aJacoby Jacob
245			_aLegends in consumer behavior Vol. VI Legal considerations applying to consumer decision making and purchase behavior Part 1
260			_aNew Delhi _bSage Publications _c2015
300			_a267p
365			_bRs. 20,000 Vol
505			_aContent: Appendix of Sources Legends in Consumer Behavior Legends in Consumer Behavior: Jacob Jacoby Maureen (Mimi) Morrin Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1, Commentary on the Contents of this Volume Beyond brand equity: Marketing warfare in the ‘90s. Survey and field experimental evidence. Disclaimers in trademark infringement litigation: More trouble than they are worth? R.L. Raskopf Why disclaimers fail. G.J. Szybillo “Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers M. Morrin Non-probability designs for litigation surveys A.H. Handlin Trademark dilution: Empirical measures for an elusive concept. M. Morrin Considering the who, what, when, where and how of measuring dilution. Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench A.H. Handlin and A. Simonson Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory Perspectives of Other Scholars Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law Jerre B. Swann Venturing into New Areas, by Aradhna Krishna jack Jacoby – Master Teacher, Glenn Christensen Maureen Morrin Interviews Jacob Jacoby Maureen Morri Interview of Jacob Jacoby
650			_a1. Consumer Law 2. Consumer Behavior3. Consumption - Economics
700			_a _a
942			_2ddc _cBK