000			01768nam a2200217Ia 4500
999			_c40014 _d40014
003			OSt
005			20210212104216.0
008			160316s2015 xxu||||| |||| 00| 0 eng d
020			_a9789351501244
040			_cn
082			_a343.071000 _bJAC-VII
100			_aJacoby Jacob
245			_aLegends in consumer behavior Vol. VII Legal considerations applying to consumer decision making and purchase behavior Part 2
260			_aNew Delhi _bSage Publications _c2015
300			_a267p _c
365			_b Rs. 20,000 Vol
505			_aContent: Appendix of Sources Legends in Consumer Behavior Legends in Consumer Behavior: Jacob Jacoby Gita V. Johar Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2, Commentary on the Contents of this Volume The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.” Sense and nonsense in measuring sponsorship confusion. Continuing Commercial Impression: Applications and Measurement G. Mark Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). M. Sableman Are closed-ended questions leading questions? Patent Infringement: Proving customer demand .. or a lack thereof. When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies. Perspectives of Other Scholars Jack Jacoby, “Leading the Way” C. Samuel Craig A Tribute to Professor Jack Jacoby Naresh Malhotra Gita V. Johar interviews Jacob Jacoby Interview of Jacob Jacoby Gita V. Johar
650			_a1. Consumer Law 2. Consumer Behavior3. Consumption - Economics
700			_a _a
942			_2ddc _cBK