000			01322nam a2200217Ia 4500
999			_c40028 _d40028
003			OSt
005			20210211130633.0
008			160316s2004 xxu||||| |||| 00| 0 eng d
020			_a9788170999249
040			_cn
082			_a343.071000 _bPUR
100			_aPurohith H C
245			_aConsumer satisfaction and complaining behaviour
260			_aNew Delhi _bMittal Publications _c2004
300			_a94p _cxv
365			_b Rs. 195
505			_aDescription: The book covers all issues related to consumer expectation, satisfaction / dissatisfaction; repurchase intension and attitude towards complaining / attribution \ word of mouth communication behavior. This model of consumer satisfaction \ disatisfaction; repurchase intention and complaining behavior has been developed and tested with the help of Logistic Regression. These models may be used in the prediction of the consumer satisfaction \ dissatisfaction, repurchase intention and their communication and complaining behavior. This book is useful to all marketing professionals, researchers, scholars and corporate leaders in the context of the Liberalization process, the concept of customer satisfaction has emerged out of the shadows and is the buzz word in business circles today
650			_a1. Consumer Law
700			_a _a
942			_2ddc _cBK