000			01208nam a2200217Ia 4500
999			_c40222 _d40222
003			OSt
005			20201204164446.0
008			160316s2010 xxu||||| |||| 00| 0 eng d
020			_a9780199556519
040			_cnls
082			_a343.071000 _bKIM
100			_aKimmel Allan J
245			_aConnecting with consumers : Marketing for new marketplace realities
260			_aOxford _bOxford University Press _c2010
300			_a333p _cxv
365			_b Rs. 3,588
505			_aTable of contents PART I: CONSUMER-TO-CONSUMER INFLUENCE: THE RISING POWER OF CONSUMERS; 1. Marketing in Evolution; 2. The 21st Century Consumer Landscape: New Realities; 3. Targeting Consumers in the Era of Web 2.0; 4. Word-of-Mouth Influence; PART II: CONNECTED MARKETING: MEASUREMENT, APPROACHES, AND TECHNIQUES; 5. Word of Mouth and Social Media Research and Measurement; 6. Listening to and Engaging Consumers; 7. Connected Marketing I: Word-of-Mouth Marketing Techniques; 8. Connected Marketing II: Viral and Live Buzz Marketing Techniques; 9. Synthesis and a Look to the Future;
650			_a1. Consumer Law 2. Marketing - Technological Innovations
700			_a _a
942			_2ddc _cBK