Winning the mandate : The Indian experience
- New Delhi Sage Publications 2016
- 215p xiii
Table of contents Preface and Acknowledgements Introduction Is 2014 Election a Game Changer? Trends in Election Campaign since Independence Coalition Era Starts The India Shining Campaign and Its failure Gujarat Riot and the Incumbent Government The Top-driven Congress Campaign for Political Mobilization India Against Corruption, a Campaign Builds Up The Leadership-centric Election Campaign The Election Campaign and the Manifesto and Subtle Articulation of Political Messages Assessing the Election Campaign The Role of Social Media in Political Mobilization The Unique 2014 National Poll in India Reinventing Political Communication-the Modi Interlude(?) Conclusion: Marketizing an Ideology-driven Dream Postscript: The Bihar Assembly Election, 2015-Revival of Coalition Dharma Notes and References Select Bibliography Index