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Marketing strategies of general insurance companies
Publication details: New Delhi Deep & Deep Publications Pvt. Ltd. 2011Description: 181p viiISBN:- 9788184503821
- 346.086000 BAN
Contents:
Contents:
Acknowledgements;
1 Introduction;
2 Regulatory framework and government policy perspective;
3 Pricing and product management strategies of insurance companies;
4 Promotional and distribution strategies of general insurance companies;
5 Customers perceptions as to the marketing of insurance products and services;
6 Conclusions;
Bibliography;
Index
| Item type | Current library | Call number | Status | Date due | Barcode |
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BOOKs
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National Law School | 346.086 BAN (Browse shelf(Opens below)) | Available | 29641 |
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| 346.086 ARU strategic planning for service loyalty on insurance | 346.086 BAL A dynamic approach to Indian insurance | 346.086 BAN Innovative theory of risk management and insurance | 346.086 BAN Marketing strategies of general insurance companies | 346.086 BAW Life insurance corporation of India : Impact of privatisation and performance | 346.086 BIR Modern insurance law | 346.086 BIR-2 Modern insurance law |
Contents:
Acknowledgements;
1 Introduction;
2 Regulatory framework and government policy perspective;
3 Pricing and product management strategies of insurance companies;
4 Promotional and distribution strategies of general insurance companies;
5 Customers perceptions as to the marketing of insurance products and services;
6 Conclusions;
Bibliography;
Index
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