The aging consumer

By:

Drolet Aimee

Contributor(s):

Schwarz Norbert Yoon Carolyn

Publication details: London Routledge 2010Description: 301p xviiISBN:

9781848728103

Subject(s):

1. Consumer Behavior2. Older Consumer3. Consumption Economics - Marketing

DDC classification:

343.071000 DRO

Contents:

Table of contents Preface; Part 1. What Changes with Aging? A.H. Gutchess; Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder; Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong; Socioemotional Selectivity Theory: Implications for Consumer Research; Part 2. Decision Making. E. Peters; Aging-related Changes in Decision Making. G. Burtless; Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes; New Choices; New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould; The Ageing Consumer and Intergenerational Transmission of Cherished Possessions; Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole; Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent; Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz; Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood; Age-branding. N. Charness, M. Champion, R. Yordon; Designing Products for Older Consumers: A Human Factors Perspective.

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
BOOKs	National Law School	Consumer Law Section	343.071 DRO (Browse shelf(Opens below))	Available		29376

Table of contents
Preface;
Part 1. What Changes with Aging? A.H. Gutchess;
Cognitive Psychology and Neuroscience of Aging. M.D. Hurd, S. Rohwedder;
Spending Patterns in the Older Population. A. Drolet, L. Lau-Gesk, P. Williams, H.G. Jeong;
Socioemotional Selectivity Theory: Implications for Consumer Research;
Part 2. Decision Making. E. Peters;
Aging-related Changes in Decision Making. G. Burtless;
Do Workers Prepare Rationally for Retirement? S.L. Wood, J.A. Shinogle, M.M. McInnes;
New Choices;
New Information: Do Choice Abundance and Information Complexity Hurt Aging Consumers' Medical Decision Making? C. Folkman Curasi, L.L. Price, E.J. Arnould;
The Ageing Consumer and Intergenerational Transmission of Cherished Possessions;
Part 3. Older Consumers in the Marketplace. C.M. Bonifield, C.A. Cole;
Comprehension of Marketing Communications among Older Consumers. R. Lambert-Pandraud, G. Laurent; Impact of Age on Brand Choice. C. Yoon, F. Feinberg, N. Schwarz;
Why Do Older Consumers Tell Us They Are More Satisfied? H.R. Moody, S. Sood;
Age-branding. N. Charness, M. Champion, R. Yordon;
Designing Products for Older Consumers: A Human Factors Perspective.

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