Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOKs | National Law School | 324.954 CHA (Browse shelf(Opens below)) | Available | 34905 |
Table of contents
Preface and Acknowledgements
Introduction Is 2014 Election a Game Changer?
Trends in Election Campaign since Independence
Coalition Era Starts
The India Shining Campaign and Its failure
Gujarat Riot and the Incumbent Government
The Top-driven Congress Campaign for Political Mobilization
India Against Corruption, a Campaign Builds Up
The Leadership-centric Election Campaign
The Election Campaign and the Manifesto and Subtle Articulation of Political Messages
Assessing the Election Campaign
The Role of Social Media in Political Mobilization
The Unique 2014 National Poll in India
Reinventing Political Communication-the Modi Interlude(?)
Conclusion: Marketizing an Ideology-driven Dream
Postscript: The Bihar Assembly Election, 2015-Revival of Coalition Dharma
Notes and References
Select Bibliography
Index
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